However, many online business owners go wrong. They do so because they follow the outdated and ineffective strategies of marketing, and then go out expecting to earn alot of money in the process. But it just won?t happen in this day and age. If you want to have the success that you?re looking for in your business, then you will have to change what you?re doing, and start doing things that will make your online business productive.
Even if you?re currently getting a little bit of traffic to your website, you could always run ads to boost your traffic count, but as soon as the advertising funds run out, so does your traffic. So if you?re going to do advertising, make sure you?re making money - or at least breaking even on each sale.
Also, there are times where you CAN lose money on each customer you get, and wind up extremely profitable in the years to come. If you know what the average lifetime value of a customer in your business is, then you can probably afford to go negative by a small amount on each sale, because you know you will recoup that money (and more) as you sell more and more to your backend customers.
However if you?re brand new with your internet business and you don?t have any customers yet, then you have no clue as to how much each customer will be worth to you in the long run. Because of this, you?re better off trying to make money on each sale, or at least breaking even. Don?t try to go negative on each sale because you don?t know whether or not your customers will be worth anything to you in the future.
In the world of online marketing, this has to be your thinking process. You can?t just buy a website, create a product, and start marketing. All of these things need to be taken cared of before you start doing any marketing. Create a ?marketing plan? (not a business plan) that will guide you as you market your products online.
Becoming a ?marketer? versus just being good at what you do will take your business over the top. It?s very important to be a marketer first, then be a business owner. Marketers produce sales; business owners produce products and do customer service. If you want to maximize your sales and profits, this is what you have to do.
Use today?s lesson as a guide to keep in mind as you market your online business. You don?t want to be in the 95% of new business owners who will fail this year. If you want to be amongst the top 5%, successful group? you have to be aggressive and smart with your marketing.
Good luck with using these tips to earn more money in your online business today.
For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html
Source: http://blog.internetmarketing-rules.com/2012/10/little-known-gems-of-internet-marketing.html
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